Persian Falcon is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
Last updated: October 2026
What information do you collect?
When you place an order we collect your name, email address, delivery address and payment information. When you sign up to our mailing list we collect your email address and, if provided, your country and how you heard about us. When you contact us we collect the information you choose to share.
Our website is not directed at anyone under the age of 16. If you are under 16, please do not submit your personal data to us.
How do you use my data?
We use your data to process and fulfil your orders, to communicate with you about your order, to send you updates and new release information if you have opted in, and to improve our website and customer experience. We may also use it, through Shopify, to show you relevant adverts for our pieces on other websites and social media. We do not sell your personal data. We share it only with the services that help us run our business, such as Shopify and its partners, as described in Shopify's own privacy policy. If you would prefer we did not use your data for advertising, email us at info@persianfalcon.com.
Who do you work with?
To operate our website and process orders, we work with the following third party services, each of which has its own data protection policy: Lovable, which hosts our website and may collect analytics data about site visitors; and Shopify, which runs our online shop and checkout and processes payments on our behalf, including card payments, Apple Pay and Google Pay. We do not store your card details. Payment data is handled entirely by Shopify and its payment partners.
How long do you keep my data?
We keep order data for up to 6 years, in line with UK tax and accounting requirements. If you unsubscribe from our mailing list, your email address will be removed promptly. If you request deletion of your data, we will action this within 30 days, except where we are legally required to retain certain records.
What are my rights?
Under UK GDPR you have the right to access the personal data we hold about you, to request that we correct inaccurate data, to request that we delete your data, to object to how we use your data, and to withdraw consent at any time where consent is the basis for processing. To exercise any of these rights, email us at info@persianfalcon.com.
Will this policy change?
We may update this policy from time to time. Any changes will be posted on this page with an updated date.
Who is responsible for my data?
Persian Falcon is responsible for the personal data described in this policy. Our business address is Suite RA01, 195-197 Wood Street, London, E17 3NU.
Questions about your data? Email info@persianfalcon.com.